Federal Judge Dismisses All
Claims by Axiom Against NAM and Others.
On September 15th, 2008, North American Medical won yet another decision in a series of decisive victories in their
ongoing legal battle with Axiom Worldwide when Federal Judge Jack T. Camp dismissed all of the claims made by Axiom
in the 2006 lawsuit filed by NAM.
“North American Medical is obviously pleased with Judge Camp's decision,” says
Gidgette Rubin, NAM's Senior Vice President. “We feel that it's high time that both physicians and clients in the
back-pain industry realized the extent to which Axiom's spin-masters will manipulate the truth in order to just
sell machines, and then defend by denying the lies, followed by claiming the victims had done the same.”
Axiom's counterclaims were filed in response to a suit North American Medical filed
against Axiom in 2006. The suit, which continues, alleges substantial misconduct by Axiom, including the
following:
Axiom has repeatedly and falsely claimed their DRX-9000 machine is a
patented
device.
Axiom has repeatedly and falsely claimed the DRX is FDA-approved.
Axiom has repeatedly and falsely claimed the DRX machine was designed by
NASA engineers.
Axiom illegally used registered North American Medical
trademarks.
Judge Camp ruled that there was a substantial likelihood that NAM would prevail at
the trial of this case on each of these specific claims. The 11th Circuit Court of Appeals upheld these rulings by
Judge Camp.
NAM has claims pending against Axiom in addition to the claims identified above. NAM
will be filing even more claims of especially stunning misconduct against NAM and against Axiom's own customers in
the very near future.
In response to NAM's initial claims, Axiom filed a 77-page counterclaim, the bulk of
which consisted of flat denials of NAM's claims without any apparent substantiation for why they were untrue. It
took Judge Camp only three pages to dismiss Axiom's counterclaim.
“Hopefully Judge Camp's decision is the beginning of a trend in the back-pain
industry away from the deceptive advertising and greed-motivated tactics that have tainted it for far too long,”
says Richard O'Donnell, legal counsel for North American Medical. “We would have preferred to devote all our
resources on continuing to lead the industry through innovation and customer responsiveness rather than commit so
much energy to lawsuits necessary to clean up the industry, but we feel as if Axiom forced our hand,” O'Donnell
says. “The treatment and devices we offer are too important to back-pain sufferers the world over to have them
diminished by a competitor's deceptive practices--practices notorious in nature as well as in volume.”
The misconduct exposed in NAM's lawsuit seems to have sparked the interest of
law-enforcement agencies, regulators, and disgruntled customers throughout the country. The FBI, as well as the
Florida Attorney General's office (in Axiom's home state) have active investigations of Axiom pending, as do other
law-enforcement agencies and regulators elsewhere. Individual and class-action lawsuits have been filed by Axiom
customers claiming to have been defrauded and which include claims NAM has made in its
lawsuit.
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